{"data":[{"type":"text","data":{"text":"<p>Mitten im Geschäftsviertel Yangson im Zentrum von Seoul steht der massive Kubus, den Chipperfield Architects 2017 als Firmensitz von <a href=\"https://www.amorepacific.com/kr/ko/main.html\" target=\"_blank\">Amorepacific</a> fertiggestellt haben. Den Grundstein für den Neubau legte Firmengründerin Yun Dok-jeong schon 1956 – nach der Teilung Koreas zog sie damals mit ihrem Betrieb auf das heutige Konzernareal.</p>","format":"html"}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_Noshe_180319_N6jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Fassade, Architektur, Neubau","caption":"<p>Der Neubau von Chipperfield Architects für&nbsp;<a href=\"https://www.amorepacific.com/kr/ko/main.html\" target=\"_blank\">Amorepacific</a>.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1332,"width":2000,"size":2316191,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210449/0/923_10_Noshe_180319_N6jpg.jpg","created":"2018-11-14T15:47:29Z"}}]}},{"type":"text","data":{"format":"html","text":"<p>Die massive Kubatur des Neubaus wird durch mit Bäumen bepflanzte, begehbare Terrassen aufgebrochen. Analog zum Exterieur ist auch das <a href=\"https://www.ad-magazin.de/category/interior\">Interieur</a> genügsam klar: <a href=\"https://www.ad-magazin.de/tag/beton\">Sichtbeton</a>, Naturstein-Panelee und Edelstahl bestimmen das rundum zugängliche Atrium, lediglich akzentuiert von farbigem <a href=\"https://www.ad-magazin.de/tag/m%C3%B6bel\">Mobiliar</a>. Um die Flexibilität moderner Arbeitskultur und den Mitarbeiteraustausch zu fördern, entwarfen die <a href=\"https://www.ad-magazin.de/category/architektur\">Architekten</a> eigens für das Kosmetikunternehmen ein modulares Möbelsystem. </p>"}},{"type":"text","data":{"format":"html","text":"<p>Die Fassadenelemente wurden außerdem passiv konzipiert und sind daher wartungs- und verbrauchsfrei. Der durchgehende Lichthof sorgt für ausreichend natürliche Ausleuchtung und die restliche Versorgung erfolgt durch Energierückgewinnung, Windkraft- und Solaranlagen.</p>"}},{"type":"text","data":{"format":"html","text":"<p>Übrigens wird nur ein Teil des zweiundzwanzigstöckigen Baus als Firmensitz genutzt. Der Rest ist einer Vielfalt öffentlicher Nutzungen zugedacht: integriert wurden unter anderem ein <a href=\"https://www.ad-magazin.de/tag/museum\">Museum</a>, ein Theater, eine Bibliothek, <a href=\"https://www.ad-magazin.de/tag/restaurant\">Restaurants</a> und <a href=\"https://www.ad-magazin.de/tag/bar\">Bars</a> sowie ein Kindergarten. Mit der Einbindung diverser kultureller und kulinarischer Angebote will Amorepacific sich in die Lebenskultur der Metropole eingliedern.</p>"}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":"2col"},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/NEO-923_10_Noshe_1805_N21jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Glas, Fassade, Aluminium, Lisenen, Büro","caption":"<p>216.000 Quadratmeter misst die Fläche des Neubaus, die Amorepacific und Chipperfield Architects in öffentliche und Geschäftsbereiche aufteilten.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1890,"width":1400,"size":2568136,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542235216/0/NEO-923_10_Noshe_1805_N21jpg.jpg","created":"2018-11-14T22:40:16Z"}},{"id":"0/923_10_Noshe_1805_N8jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Glas, Fassade, Aluminium, Lisenen","caption":"<p>„Brise Soleil“ nennt sich die aerodynamische Alumniniumverkleidung: Lichtbrecher. Sie vermeidet eine Überhitzung durch direktes Sonnenlicht und schützt die Glasfassade vor saisonalen Sandstürmen.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1890,"width":1400,"size":2016985,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210440/0/923_10_Noshe_1805_N8jpg.jpg","created":"2018-11-14T15:47:20Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_Noshe_180212_N15jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Atrium, Architektur, Beton","caption":"<p>Von Einbau-, Pendel- und Schwenkleuchten bis zur Objektbeleuchtung entwickelten Chipperfield Architects ein adaptives Leuchtensystem.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1333,"width":2000,"size":2029483,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210447/0/923_10_Noshe_180212_N15jpg.jpg","created":"2018-11-14T15:47:27Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_DCA_1711_N2jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Atrium, Lichthof, Fassade","caption":"<p>Der durchgängige Lichthof, um den sich die vertikalen Bauelemente gliedern, sorgt für Tageslicht in Atrium und Büros.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1333,"width":2000,"size":2646414,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210437/0/923_10_DCA_1711_N2jpg.jpg","created":"2018-11-14T15:47:17Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":"wide"},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_Noshe_180212_N14jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Architekt, Chipperfield, Bauen, Architektur","caption":"<p>Das Amorepacific Headquarter in Seoul.<br></p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield 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Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1368,"width":2000,"size":2650704,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210444/0/923_10_Noshe_1805_N22jpg.jpg","created":"2018-11-14T15:47:24Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_DCA_1711jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Garten, Terrasse, Fassade, Glas","caption":"<p>Von jeder Etage aus sichtbar, sollen die Gärten zur bewussten Pausengestaltung motivieren und Erholungsräume für Besucher und Personal bieten.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1333,"width":2000,"size":2406858,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210439/0/923_10_DCA_1711jpg.jpg","created":"2018-11-14T15:47:19Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_Noshe_180319_N8jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Theater, Bühne, Beton, Sitze, Innenarchitektur","caption":"<p>Durch das Herablassen großflächiger Vorhänge können Größe, Akkustik und Atmosphäre des Amphitheaters je nach Veranstaltung variiert werden.&nbsp;</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield Architects"},"tags":["chipperfield"],"options":[],"info":{"height":1341,"width":2000,"size":2398818,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1542210451/0/923_10_Noshe_180319_N8jpg.jpg","created":"2018-11-14T15:47:31Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/923_10_Noshe_1805_N52jpg","service":"cloudinary","status":"clean","attributes":{"alt":"David Chipperfield Architects, Amorepacific, Headquarter, Restaurant, Architektur, Café","caption":"<p>Im weitläufigen Karreeformat des Baus brachte Chipperfield diverse Angebote für die Bewohner des Yangson-Quartiers sowie die Belegschaft Amorepacifics unter.</p>","copyright":"Noshe","title":"Amorepacific HQ von David Chipperfield 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