{"data":[{"type":"oembed","data":{"type":"youtube","url":"https://www.youtube.com/watch?v=_9rPiexwJJA","html":"<iframe width=\"480\" height=\"270\" src=\"https://www.youtube.com/embed/_9rPiexwJJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe>","custom":{"height":270},"label":"Youtube Post"}},{"type":"text","data":{"text":"<p>Für Frauen, die gerne mal einen Blick in die Herrenabteilung riskieren – einfach, weil dort die Pullover schöner sind –, und für alle Männer, die heimlich die Sneakers im Damenstockwerk bewundern. Das Londoner Luxuskaufhaus Selfridges sorgt endlich für ein wenig Gender-Neutralität und präsentiert seine neue Modelinie „Agender“. Sogar die Puppen mussten dafür aus den Schaufenstern weichen (übrigens zum ersten Mal in der Geschichte von Selfridges überhaupt) und wurden durch Kleiderstangen, Möbelstücke und Riemen ersetzt, die die Unisex-Stücke ganz ungefiltert präsentieren.</p><p><br></p><p><br></p>","format":"html"}},{"type":"imageservice","data":{"items":[{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-11.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3616,"width":5396,"size":672735,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479720095/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-11.jpg.jpg","created":"2016-11-21T09:21:35Z"}},{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-21.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3840,"width":5760,"size":769655,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732721/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-21.jpg.jpg","created":"2016-11-21T12:52:01Z"}},{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-1_image-21.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3678,"width":5407,"size":602735,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732723/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-1_image-21.jpg.jpg","created":"2016-11-21T12:52:03Z"}},{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-1_image-31.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3840,"width":5701,"size":681350,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732724/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-1_image-31.jpg.jpg","created":"2016-11-21T12:52:04Z"}},{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-1_image-41.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3840,"width":5760,"size":642694,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732726/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-1_image-41.jpg.jpg","created":"2016-11-21T12:52:06Z"}},{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-2_image-21.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3840,"width":5760,"size":645287,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732727/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-2_image-21.jpg.jpg","created":"2016-11-21T12:52:07Z"}},{"id":"0/2015/03/Selfridges-Agender_Underground-Shoes-in-Shoe-Galleries-on-2.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3840,"width":5760,"size":544654,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732730/0/2015/03/Selfridges-Agender_Underground-Shoes-in-Shoe-Galleries-on-2.jpg.jpg","created":"2016-11-21T12:52:10Z"}},{"id":"0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-2_image-4.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"Selfridges – Agender","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3840,"width":5760,"size":541570,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732728/0/2015/03/Selfridges-Agender-designed-by-Faye-Toogood-concept-on-2_image-4.jpg.jpg","created":"2016-11-21T12:52:08Z"}}],"globals":{"title":"Gallerie - Shopping ohne Schublade","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"text","data":{"text":"<p>Bei der Innenraumgestaltung des Pop-Up-Stores setzte Designerin Faye Toogood ebenfalls auf gelöste Konventionen: „Im 21. Jahrhundert sind wir uns zunehmend bewusst, dass das Geschlecht nicht binär gesehen werden kann, und die Art und Weise, wie wir uns als Individuen präsentieren möchten, nicht durch die künstliche Spaltung der Gesellschaft eingeschränkt werden darf.“ Statt einer getrennten Herren- und Damenabteilung installierte Toogood also „Level one“ und „Level two“, die beide mehr von einem Künstlerarchiv denn von Kaufhausfluren haben.</p><p><br></p><p><br></p>","format":"html"}},{"type":"imageservice","data":{"items":[{"id":"0/2015/03/IMG_1534.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"IMG_1534","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":2238,"width":2983,"size":2355352,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732749/0/2015/03/IMG_1534.jpg.jpg","created":"2016-11-21T12:52:29Z"}},{"id":"0/2015/03/IMG_1531.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"IMG_1531","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3220,"width":2415,"size":3292665,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732743/0/2015/03/IMG_1531.jpg.jpg","created":"2016-11-21T12:52:23Z"}},{"id":"0/2015/03/IMG_1532.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"IMG_1532","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3038,"width":2278,"size":2233869,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732747/0/2015/03/IMG_1532.jpg.jpg","created":"2016-11-21T12:52:27Z"}},{"id":"0/2015/03/IMG_1539b.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"IMG_1539b","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3264,"width":2448,"size":3315853,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732751/0/2015/03/IMG_1539b.jpg.jpg","created":"2016-11-21T12:52:31Z"}},{"id":"0/2015/03/IMG_1546.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Selfridges – Agender","title":"IMG_1546","alt":"","copyright":""},"tags":[],"options":[],"info":{"height":3264,"width":2448,"size":2870008,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479732753/0/2015/03/IMG_1546.jpg.jpg","created":"2016-11-21T12:52:33Z"}}],"globals":{"title":"Gallerie - Shopping ohne Schublade","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"text","data":{"text":"<p>Auf der ersten Etage zieren abstrakte Skulpturen, die an Louise Bourgeois erinnern, die Verkaufsräume; oben setzte die Designerin auf Art brut und schuf aus Rosshaar, Stahl und Beton eine dunkle Atmosphäre. „Es geht mir darum, den oberflächlichen Glanz der Marken zu enthüllen, um so auf etwas zurückzukommen, das uns angeboren ist.“ Deshalb verzichtete Selfridges auch auf jede Form von Branding: Die Accessoires und Kleidungsstücke von über 40 Marken sind in Kleidersäcken und schlichten Boxen verstaut und tragen alle nur ein Schild: „Agender“.„Willkommen bei Mode ohne Definition“, heißt es auf der Homepage; nicht <em>he</em> oder <em>she</em>, sondern <em>me</em>!</p><p><br></p>","format":"html"}}]}