{"data":[{"type":"text","data":{"text":"<p>Robin Standefer und Stephen Alesch von\u00a0<a href=\"http:\/\/www.romanandwilliams.com\" target=\"_blank\">Roman and Willams Buildings and Interiors<\/a>\u00a0haben sich eigentlich auf Filmsets spezialisiert. Der Mail\u00e4nder Replay-Store war das erste Ladenprojekt des New Yorker Architektenduos. Im Szeneviertel Porta Nuova direkt an der Piazza Gae Aulenti fanden\u00a0sie die richtige B\u00fchne f\u00fcr die Kollektion der italienischen Modemarke. Auf zwei Etagen und 1500 aufwendig beleuchteten\u00a0und\u00a0verkabelten Quadratmetern inszenierten sie Denim\u00a0in \u2013 nat\u00fcrlich:\u00a0einem riesigen\u00a0Filmset mit verschiedenen B\u00fchnenbildern, die fortlaufend umdekoriert werden: von der Scheune mit untergehender Sonne in einer W\u00fcstenlandschaft bis zur Schneiderei aus dem Manhattan der 1920er-Jahre.<\/p><p\/>"}},{"type":"imageservice","data":{"items":[{"id":"0\/2015\/11\/Replay-The-Stage_Bar-Octavius.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Mahagoni-Holz, gl\u00e4nzende Messingelemente und cr\u00e9mefarbene Ledersessel in der Bar \u201eOctavius\u201c.","title":"Replay-The-Stage_Bar-Octavius"},"tags":[],"options":[],"info":{"height":867,"width":1300,"size":959298,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479736043\/0\/2015\/11\/Replay-The-Stage_Bar-Octavius.jpg.jpg","created":"2016-11-21T13:47:23Z"}},{"id":"0\/2015\/11\/Replay-The-Stage_Ristorante.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Blick in die K\u00fcche von Chefkoch Omar Allievi (im Hintergrund).","title":"Replay-The-Stage_Ristorante"},"tags":[],"options":[],"info":{"height":867,"width":1300,"size":892024,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479736044\/0\/2015\/11\/Replay-The-Stage_Ristorante.jpg.jpg","created":"2016-11-21T13:47:24Z"}},{"id":"0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-3.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Die Replay-Kollektion b\u00fchnenreif inszeniert: Ob in einem Haus in der W\u00fcste\u2026","title":"The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-(3)"},"tags":[],"options":[],"info":{"height":1353,"width":900,"size":883735,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479736047\/0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-3.jpg.jpg","created":"2016-11-21T13:47:27Z"}},{"id":"0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-1.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"\u2026 im Sonnenuntergang in einer alten Scheune\u2026","title":"The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-(1)"},"tags":[],"options":[],"info":{"height":1353,"width":900,"size":748280,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479736046\/0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-1.jpg.jpg","created":"2016-11-21T13:47:26Z"}},{"id":"0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-4.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"\u2026 oder in einer Twenties-N\u00e4herei.","title":"The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-(4)"},"tags":[],"options":[],"info":{"height":1353,"width":900,"size":879654,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479736049\/0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-4.jpg.jpg","created":"2016-11-21T13:47:29Z"}},{"id":"0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-5.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"\u201eThe Stage\u201c \u2013 B\u00fchne frei f\u00fcr Denim.","title":"The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-(5)"},"tags":[],"options":[],"info":{"height":1353,"width":900,"size":895459,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479736050\/0\/2015\/11\/The-Stage_Replay-Flagship-Store_-Milano_Piazza-Gae-Aulenti-5.jpg.jpg","created":"2016-11-21T13:47:30Z"}}],"globals":{"layout":null,"title":"Gallerie - Replay on stage","caption":""}}},{"type":"text","data":{"text":"<p>Szenenwechsel:\u00a0\u00dcber\u00a0eine gro\u00dfe Stahltreppe gelangt man ins Restaurant \u201eThe Stage\u201c auf der zweiten Etage. Robin Standefer und Stephen Alesch hatten hier wohl den Speisesaal der \u201eQueen Mary\u201c oder eines anderen Luxusliners\u00a0vor Augen: Mahagoni, cr\u00e9mefarbenes Leder und viel Chrom erinnern ans gediegene Interieur eines Kreuzfahrtschiffs. In diese Kulisse f\u00fcgen sich auch die Bar \u201eOctavius\u201c, eine eigene\u00a0Champagner-Lounge und der hauseigene VIP-Saal b\u00fchnengerecht ein. \u201eDurch unseren Hintergrund im Set-Design waren wir in der Lage, eine raffinierte Geschichte zu inszenieren,\u00a0mit der sich Replay-Kunden hoffentlich identifizieren k\u00f6nnen\u201c, erz\u00e4hlen\u00a0die Architekten. Jene, die Kunden, k\u00f6nnen sich demnach als Protagonist und Zuschauer\u00a0in einem f\u00fchlen, wenn sie den Replay-Store in Mailand live\u00a0on stage erkunden. Und Action!<\/p>&#13;"}}]}