{"data":[{"type":"imageservice","data":{"items":[{"id":"0/2016-09/1.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Red Valentino, London, India Mahdavi","title":"Valentino London A","caption":"","copyright":""},"tags":["mahdavi_london"],"options":[],"info":{"height":974,"width":1300,"size":143557,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740304/0/2016-09/1.jpg.jpg","created":"2016-11-21T14:58:24Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"text","data":{"text":"<p>Bei REDValentino steht Red für „Romantic Eccentric Dress“ – im Falle des neugestalteten REDValentino-Flagshipstores in London könnte die Abkürzung aber auch durchaus für „Romantic Eccentric Design“ stehen. Denn keine geringere als Interiordesignerin <a href=\"http://www.ad-magazin.de/article/2016-02-india-mahdavi\">India Mahdavi</a>, die Meisterin der ekklektischen Vielfalt und der gezielten Übertreibung, hat das Raumkonzept des Stores in der Sloane Street entworfen. Wie auch im kürzlich eröffnten REDValentino-Store in Rom hat India Mahdavi gemeinsam mit Pierpaolo Piccioli, Kreativdirektor von Valentino, mit nur drei Farben eine geometrische Retro-Welt erschaffen, die kaum besser zur jüngeren Linie des italienischen Modehauses Valentino passen könnte. Immerhin ist diese für ihre Kleider im Retro-Look mit femininer Silhouette, Spitzenblusen und Polkadotröcke bekannt. </p><p>Einblicke gewährt die messinggerahmte Glasfassade ins 170 Quadratmeter große Innere. In den zwei Verkaufsräumen dominieren Weiß und Rosé. Die ockergelb geflieste Samtwand durchbricht diese monochrome Harmonie keineswegs, sondern zentriert und beruhigt Mahdavis Ausflug ins Romantische. Dafür sorgen auch die elfenbeinfarbenen Tische „Rubik“, die in überdimensionierter Form dem gleichnamigen Geduldsspiel aus den Achtzigerjahren nachempfunden sind. </p><p>Und auch auf eine alte Bekannte trifft man immer wieder: „Charlotte“, der plüschige, blütenförmige Samtsessel mit dem Messingsockel, den man bereits aus dem 2014 von Mahdavi gestalteten Londoner Café <a href=\"http://www.india-mahdavi.com/719/projects/bars-restaurants/the-gallery-at-sketch.html\">„The Gallery at Sketch“</a> kennt. Zusätzlichen Retrocharme verleihen weitere Elemente aus Messing, etwa die Kleiderstangen sowie die Fassungen der Auslagen und der zahlreichen Spiegel. In diesen spiegelt sich ab Mitte September 2016 nicht nur kaleidoskopartig das Interieur, sondern dann auch die ersten REDValentino-Kundinnen. </p><p><br></p>","format":"html"}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/2.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Red Valentino, London, India Mahdavi","title":"Valentino London B","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":159183,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740376/0/2016-09/2.jpg.jpg","created":"2016-11-21T14:59:36Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/3.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"India Mahdavi, London, RedValentino","title":"Valentino London C","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":157317,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740388/0/2016-09/3.jpg.jpg","created":"2016-11-21T14:59:48Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/1473148189_4.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"RedValentino, London, India Mahdavi","title":"Valentino London D","caption":"","copyright":""},"tags":["mahdavi_london"],"options":[],"info":{"height":974,"width":1300,"size":176057,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740399/0/2016-09/1473148189_4.jpg.jpg","created":"2016-11-21T14:59:59Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/1473148213_5.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"India Mahdavi, London, RedValentino","title":"Valentino London E","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":110168,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740401/0/2016-09/1473148213_5.jpg.jpg","created":"2016-11-21T15:00:01Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/1473148232_6.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"London, Red Valentino, India Mahdavi","title":"Valentino London F","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":134780,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740403/0/2016-09/1473148232_6.jpg.jpg","created":"2016-11-21T15:00:03Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/1473148299_8.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"India Mahdavi, London, RedValentino","title":"Valentino H","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":127276,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740407/0/2016-09/1473148299_8.jpg.jpg","created":"2016-11-21T15:00:07Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/9.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"India Mahdavi, London, RedValentino","title":"Valentino London I","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":140176,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740408/0/2016-09/9.jpg.jpg","created":"2016-11-21T15:00:08Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"imageservice","data":{"items":[{"id":"0/2016-09/10.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Red Valentino, London, India Mahdavi","title":"Valentino J","caption":"","copyright":""},"tags":[],"options":[],"info":{"height":974,"width":1300,"size":148989,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1479740408/0/2016-09/10.jpg.jpg","created":"2016-11-21T15:00:08Z"}}],"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"text","data":{"text":"<p><strong>Weiterlesen? Schöne Shops finden Sie <a href=\"http://www.ad-magazin.de/tag/shop\">hier.</a></strong></p>","format":"html"}},{"type":"article","data":{"0":"articles/43518"}}]}