{"data":[{"type":"text","data":{"text":"<p>Ein Kölner Januar ist erfahrungsgemäß regnerisch, kalt und ungemütlich. Das Wetter, so viel steht also fest, ist wirklich nicht die schönste Begleiterscheinung der Kölner Möbelmesse imm, die im Januar das Möbeljahr eröffnet. Und während Mailand sich zum Salone del Mobile im April in eine (sonnige) Designhauptstadt verwandelt, fehlt es in Köln an gemütlichen Rückzugsorten und abendlichen Treffpunkten. Das wollten Nicole Maalouf und Daniel Eichhorn, Gründer von Deutschlands größter Wohncommunity <a href=\"https://www.solebich.de/\" target=\"_blank\">SoLebIch</a>, ändern. Und luden zum ersten <a href=\"https://www.solebich.de/solebich-apartment\" target=\"_blank\">SoLebIch-Apartment </a>ins Qvest-Hotel. Die Idee dahinter: Eine Woche lang verwandelte SoLebIch drei Zimmer des Qvest-Hotels in ein offenes Apartment, in dem jeder willkommen war, der sich für Wohnen interessiert. „Wir wollten die Messe auch als emotionales Ereignis erlebbar machen“, erzählt Nicole Maalouf, die mit ihrem Team übrigens selbst im Apartment wohnte. „Es ging uns darum, Möbel auch außerhalb des Messekontext auf sich wirken zu lassen“, ergänzt Daniel Eichhorn. SoLebIch erdachte drei unterschiedliche Wohnwelten mit Partnern wie Vitra, Grüne Erde, Louis Poulsen oder Jan Kath, die jeweils zu unterschiedlichen Themen eingerichtet waren, „nämlich Geselligkeit, Extravaganz und Entspannung.“ So wurde das SoLebIch-Apartment zum täglichen Ort der Begegnung und des Austauschs. „Auf SoLebIch sind wir ja immer Gastgeber, stehen aber trotzdem im Hintergrund“, fasst Maalouf zusammen. „Im Apartment war das anders, weil wir immer, ganz real vor Ort waren.“ Hoffentlich auch im nächsten Jahr, finden wir.</p>","format":"html"}},{"type":"imageservice","data":{"globals":{"title":"","layout":"2col"},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/DSCF0172jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"AD Germany","title":"AD x solebich","caption":"<p>Das „The Qvest Hotel“ in Köln.</p>","alt":"The Qvest Hotel"},"tags":["qvest_hotel"],"options":[],"info":{"height":2100,"width":1400,"size":811051,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549291511/0/DSCF0172jpg.jpg","created":"2019-02-04T14:45:11Z"}},{"id":"0/DSCF0226jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"AD Germany","title":"AD x solebich","caption":"<p>Gründerin Nicole Maalouf mit Susanne Lieber, Chefredakteurin der Schweizer Wohnrevue.</p>","alt":""},"tags":[],"options":[],"info":{"height":2100,"width":1400,"size":702393,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549291512/0/DSCF0226jpg.jpg","created":"2019-02-04T14:45:12Z"}},{"id":"0/DSCF0389jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"AD Germany","title":"AD x solebich","caption":"<p>Influencer Summit im SoLebIch-Apartment: Den Auftakt für das SoLebIch-Apartment in Köln bildete eine Konferenz am Sonntag, den 13.01.2019…</p>","alt":""},"tags":[],"options":[],"info":{"height":2100,"width":1400,"size":723005,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549291513/0/DSCF0389jpg.jpg","created":"2019-02-04T14:45:13Z"}},{"id":"0/DSCF0400jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"AD Germany","title":"","caption":"<p>… Hier spricht AD Chefredakteur Oliver Jahn über den Tiefgang von Print- und Onlinemagazinen und die wachsende Relevanz von Influencern.</p>","alt":""},"tags":[],"options":[],"info":{"height":2100,"width":1400,"size":776368,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549291515/0/DSCF0400jpg.jpg","created":"2019-02-04T14:45:15Z"}}]}},{"type":"quote","data":{"format":"html","text":"<p>„Wohnen verbindet – das war die Idee hinter der Gründung der Wohn-Community SoLebIch.de in 2007. Mit dem SoLebIch-Apartment wurde diese Idee fortgesetzt. Austauschen, Neues entdecken, wohlfühlen und genießen in einer inspirierenden Umgebung.“</p>","cite":"Nicole Maalouf"}},{"type":"imageservice","data":{"globals":{"title":"","layout":"2col"},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/DSCF0177jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":["solebich"],"options":[],"info":{"height":1333,"width":2000,"size":360001,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290931/0/DSCF0177jpg.jpg","created":"2019-02-04T14:35:31Z"}},{"id":"0/DSCF0198jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":280737,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290932/0/DSCF0198jpg.jpg","created":"2019-02-04T14:35:32Z"}},{"id":"0/DSCF0204jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":383622,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290933/0/DSCF0204jpg.jpg","created":"2019-02-04T14:35:33Z"}},{"id":"0/DSCF0247jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":506918,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290934/0/DSCF0247jpg.jpg","created":"2019-02-04T14:35:34Z"}},{"id":"0/DSCF0251jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":537984,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290936/0/DSCF0251jpg.jpg","created":"2019-02-04T14:35:36Z"}},{"id":"0/DSCF0282jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":665007,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290937/0/DSCF0282jpg.jpg","created":"2019-02-04T14:35:37Z"}},{"id":"0/DSCF0313jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":598774,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290939/0/DSCF0313jpg.jpg","created":"2019-02-04T14:35:39Z"}},{"id":"0/DSCF0348jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":467383,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290940/0/DSCF0348jpg.jpg","created":"2019-02-04T14:35:40Z"}},{"id":"0/DSCF0349jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":332088,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290941/0/DSCF0349jpg.jpg","created":"2019-02-04T14:35:41Z"}},{"id":"0/DSCF0374jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":463276,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290942/0/DSCF0374jpg.jpg","created":"2019-02-04T14:35:42Z"}},{"id":"0/DSCF0381jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":461954,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290944/0/DSCF0381jpg.jpg","created":"2019-02-04T14:35:44Z"}},{"id":"0/DSCF0405jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":520779,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290945/0/DSCF0405jpg.jpg","created":"2019-02-04T14:35:45Z"}},{"id":"0/DSCF0479jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":613294,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290946/0/DSCF0479jpg.jpg","created":"2019-02-04T14:35:46Z"}},{"id":"0/DSCF0481jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"","title":"","caption":"","alt":""},"tags":[],"options":[],"info":{"height":1333,"width":2000,"size":453168,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1549290948/0/DSCF0481jpg.jpg","created":"2019-02-04T14:35:48Z"}}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href=\"https://www.solebich.de/wohnmagazin/das-h%C3%A4tten-wir-uns-nicht-tr%C3%A4umen-lassen-%E2%80%93-48-eindr%C3%BCcke-aus-unserem-solebich/4699948\" target=\"_blank\">Alle Eindrücke aus dem Apartment finden Sie auf unserer Partner-Seite SoLebIch.</a></p>","format":"html"}}]}