{"data":[{"type":"text","data":{"text":"<p>Innovation entsteht oft aus der Not heraus: Curt Fischer ärgerte sich in seiner Fabrik über seinen eigenen Schatten, der ihn beim Arbeiten im Licht einer Deckenleuchte störte. 100 Jahre ist es nun her, dass er den ersten „verstellbaren Universalwandarm“ konstruierte, der bald darauf in Serie ging. Mit ihren Leuchten an verstell- und ausziehbaren Armen wurde seine Firma <a href=\"https://www.midgard.de\" target=\"_blank\">Midgard</a> berühmt. In einer neuen <a href=\"https://www.ad-magazin.de/tag/ausstellung\">Ausstellung</a> im <a href=\"https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=4&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwi1jKyb1a7fAhU2AxAIHRkmBEQQFjADegQIBBAB&amp;url=https%3A%2F%2Fwww.museenkoeln.de%2Fmuseum-fuer-angewandte-kunst%2F&amp;usg=AOvVaw0JPyU2CBV6J3D_-CUzb0It\" target=\"_blank\" rel=\"nofollow\">Museum für angewandte Kunst</a> Köln zeigt Midgard nun bis 24. Februar 2019 die Entwicklung der beweglichen Leuchte und die eigene Firmengeschichte in Originalobjekten aus 100 Jahren.</p>","format":"html"}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":"wide"},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/midgard_patentanmeldung_verstellbarer_wandarm_curt_fischer_1919jpg","service":"cloudinary","status":"clean","attributes":{"title":"Midgard Retro Fotografie","caption":"<p>Auch die Patentanmeldung für einen „verstellbaren Universalarm“ von 1919 ist in der Ausstellung zu sehen.</p>","alt":"Midgard, Leuchte, lenkbar, ","copyright":"Midgard"},"tags":["Midgard"],"options":[],"info":{"height":1678,"width":2408,"size":1677315,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1545300752/0/midgard_patentanmeldung_verstellbarer_wandarm_curt_fischer_1919jpg.jpg","created":"2018-12-20T10:12:32Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":"2col"},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/Midgard_Logo_gross_Spezialbeleuchtungsgerate_Industriewerk_Auma_Midgard_Schlange_Sonnejpg","service":"cloudinary","status":"clean","attributes":{"alt":"Midgard, Leuchte, lenkbar,","caption":"<p>Das Originallogo des Leuchtenherstellers Midgard – Konstrukteur Curt Fischer vertrieb seine Entwürfe unter dem Label.</p>","copyright":"Midgard","title":"Midgard Logo"},"tags":["Midgard"],"options":[],"info":{"height":2256,"width":1617,"size":2410341,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1501854383/0/Midgard_Logo_gross_Spezialbeleuchtungsgerate_Industriewerk_Auma_Midgard_Schlange_Sonnejpg.jpg","created":"2017-08-04T13:46:23Z"}},{"id":"0/MAKK_2019_Midgard_Weissenhof-Siedlung_Credit_DrLossenCo_ArchivMidgardGmbHjpg","service":"cloudinary","status":"clean","attributes":{"alt":"Midgard, Leuchte, lenkbar,","caption":"<p>Die Midgard „113“ von 1927.</p>","copyright":"Dr. Lossen & Co., Archiv Midgard GmbH","title":"Midgard Retro Fotografie"},"tags":["Midgard"],"options":[],"info":{"height":4730,"width":3543,"size":2545404,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1545300751/0/MAKK_2019_Midgard_Weissenhof-Siedlung_Credit_DrLossenCo_ArchivMidgardGmbHjpg.jpg","created":"2018-12-20T10:12:31Z"}}]}},{"type":"article","data":{"0":"articles/41928"}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/midgard_tischleuchte_architektur_lenklampenjpg","service":"cloudinary","status":"clean","attributes":{"alt":"Midgard Retro, Midgard, Leuchte, lenkbar, Tischleuchte, Architekturbüro","caption":"<p>Midgard-Tischleuchten in einem Architekturbüro.</p>","copyright":"Midgard","title":"Midgard Retro Fotografie"},"tags":["Midgard"],"options":[],"info":{"height":2092,"width":2770,"size":1870023,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1501854384/0/midgard_tischleuchte_architektur_lenklampenjpg.jpg","created":"2017-08-04T13:46:24Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/modellubersicht_midgard_leuchten_lamp_models_for_architects_jpg","service":"cloudinary","status":"clean","attributes":{"title":"Midgard Retro Fotografie","caption":"<p>Modellübersicht der Midgard-Leuchten.</p>","alt":"Midgard, Leuchte, lenkbar, ","copyright":"Midgard"},"tags":["Midgard"],"options":[],"info":{"height":1759,"width":2362,"size":2433044,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1545300750/0/modellubersicht_midgard_leuchten_lamp_models_for_architects_jpg.jpg","created":"2018-12-20T10:12:30Z"}}]}},{"type":"imageservice","data":{"globals":{"title":"","caption":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/Midgard_Lenklampen_Prospekt_ca_1925jpg","service":"cloudinary","status":"clean","attributes":{"title":"Midgard Retro Fotografie","caption":"<p>Ein asymmetrischer Leuchtenschirm fungiert als wirksamer Blendschutz.</p>","alt":"Midgard, Leuchte, lenkbar, ","copyright":"Midgard"},"tags":["Midgard"],"options":[],"info":{"height":1826,"width":2417,"size":2020319,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1545300751/0/Midgard_Lenklampen_Prospekt_ca_1925jpg.jpg","created":"2018-12-20T10:12:31Z"}}]}}]}