{"data":[{"type":"imageservice","data":{"items":[{"id":"0\/2016-09\/loewe-ad-098.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"AD, Loewe Raum, Berlin","caption":"AD und Loewe luden zur Er\u00f6ffnung des \u201eLoewe raum\u201c im Franz\u00f6sischen Palais Unter den Linden.","copyright":"Harald Fuhr","title":"Loewe K"},"tags":[],"options":[],"info":{"height":865,"width":1300,"size":183087,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479740314\/0\/2016-09\/loewe-ad-098.jpg.jpg","created":"2016-11-21T14:58:34Z"}}]}},{"type":"text","data":{"text":"<p>Genau\u00a085 Jahre ist es her, dass die Br\u00fcder Loewe auf der 8. Berliner Funkausstellung der Welt die erste elektronische Film\u00fcbertragung pr\u00e4sentierten: Das Fernsehen war geboren und <a href=\"https:\/\/www.loewe.tv\/de\">Loewe Technologies<\/a>, das damals noch \"Radio AG D. S. Loewe\" hie\u00df, l\u00e4utete eine\u00a0Medienrevolution ein. Grund genug also, um nicht nur die Geburtsstunde des\u00a0Fernsehens zu zelebrieren, sondern auch auf die insgesamt\u00a093-j\u00e4hrige Firmengeschichte\u00a0zur\u00fcckzublicken.<\/p><p>Eigens daf\u00fcr hat sich das im oberfr\u00e4nkischen Kronach ans\u00e4ssige Unternehmen f\u00fcr die Zeit der\u00a0diesj\u00e4hrigen Internationalen Funkausstellung <a href=\"http:\/\/www.ifa-berlin.de\/\">IFA<\/a> die Beletage im Franz\u00f6sischen Palais Unter den Linden angemietet. Die Idee zum\u00a0\u201eLoewe raum\u201c hatten Creative Director von Loewe, der in London lebende deutsche Designer <a href=\"http:\/\/www.ad-magazin.de\/article\/2015-11-sperlein-murkudis\">Bodo Sperlein<\/a>, in der Umsetzung wurde er vom Creative Design Team von <a href=\"http:\/\/prop-house.de\/\">The Prop House<\/a> sowie\u00a0von Loewe-Gesch\u00e4ftsf\u00fchrer Mark H\u00fcsges\u00a0unterst\u00fctzt. Einer alten\u00a0Berliner Wohnung nachempfunden \u2013 eine Reminiszenz auf das gro\u00dfb\u00fcrgerliche Milieu der Br\u00fcder Loewe \u2013 werden hier auf knapp 1000 Quadratmetern nicht nur historische Radios und Fernseher, sondern auch aktuelle Modelle ausgestellt. F\u00fcr wohnliche\u00a0Atmosph\u00e4re sorgen\u00a0Stoffe von Nya Nordiska, M\u00f6bel von Classicon, Antiquit\u00e4ten von <a href=\"http:\/\/www.modern-xx.com\/index.html\">Modern XX<\/a>,\u00a0Badezimmer-Ausstattung von Kaldewei, Farben von Alpina, Porzellan von KPM\u00a0sowie Lampen von Lladro &amp; Bocci.\u00a0<\/p><p>Und weil so eine Wohnung auch eine furiose Einweihungsparty verdient, feierten\u00a0AD und Loewe gemeinsam mit knapp 450 G\u00e4sten bis in die fr\u00fchen Morgenstunden,\u00a0zuerst zu den Kl\u00e4ngen der Berliner Indie-Band\u00a0\u201eMe &amp; My Drummer\u201c, sp\u00e4ter zu den Beats der beiden Berliner DJanes \u201eAline &amp;\u00a0Sun\u00e9\u201c. F\u00fcr das kulinarische Wohl sorgten Cateringwings Berlin mit Cocktails und Flying Buffet.\u00a0<\/p><p\/>"}},{"type":"imageservice","data":{"items":[{"id":"0\/2016-09\/loewe-raum-impression-19-.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Eileen Gray Classicon, Hadron Lights Bodo Sperlein, Loewe Raum","caption":"\u201eHadron Lights\u201c von Bodo Sperlein, Beistelltisch von Eileen Gray f\u00fcr Classicon.","copyright":"Julia Schoierer","title":"Loewe T"},"tags":[],"options":[],"info":{"height":4195,"width":2797,"size":5978961,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479740546\/0\/2016-09\/loewe-raum-impression-19-.jpg.jpg","created":"2016-11-21T15:02:26Z"}}]}},{"type":"imageservice","data":{"items":[{"id":"0\/2016-09\/loewe-raum-impression-34-.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Loewe Raum Berlin , Bocci, KPM, Nya Nordiska","caption":"Leuchte \u201e28.19c\u201c von Bocci, Vasen und 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M\u00f6\u00dfbauer, Manuela Czapka.","copyright":"Harald Fuhr","title":"Loewe H"},"tags":[],"options":[],"info":{"height":865,"width":1300,"size":234858,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479740311\/0\/2016-09\/loewe-ad-083.jpg.jpg","created":"2016-11-21T14:58:31Z"}}]}},{"type":"imageservice","data":{"items":[{"id":"0\/2016-09\/loewe-ad-085.jpg","service":"cloudinary","status":"clean","attributes":{"alt":"Jo Groebel, Medienpsychologe, Loewe Event","caption":"Prof. Dr. Jo Groebel.","copyright":"Harald Fuhr","title":"Loewe I"},"tags":[],"options":[],"info":{"height":865,"width":1300,"size":129748,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479740312\/0\/2016-09\/loewe-ad-085.jpg.jpg","created":"2016-11-21T14:58:32Z"}}]}},{"type":"imageservice","data":{"items":[{"id":"0\/2016-09\/loewe-ad-095.jpg","service":"cloudinary","status":"clean","attributes":{"caption":"Andrea Latten, Marco 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P"},"tags":[],"options":[],"info":{"height":867,"width":1300,"size":148006,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1479740402\/0\/2016-09\/6550juliaschoierer.jpg.jpg","created":"2016-11-21T15:00:02Z"}}]}},{"type":"text","data":{"text":"&#13;"}}]}