{"data":[{"type":"text","data":{"text":"<p>Andreas Murkudis und Birkenstock haben zur Berliner Fashion Week ein mobiles Retail-Konzept vorgestellt: die Birkenstock-Box. Zwei Wochen stand die Kiste als Ladenerg\u00e4nzung im Hof des <a href=\"https:\/\/www.ad-magazin.de\/article\/2015-11-sperlein-murkudis\">Andreas-Murkudis<\/a>-Stores in Berlin, jetzt zieht die Box weiter und feiert ihr US-Deb\u00fct. <\/p>","format":"html"}},{"type":"expert","data":{"0":"experts\/17"}},{"type":"text","data":{"text":"<p>Entworfen hat die Box das Architekturb\u00fcro<a href=\"https:\/\/www.ad-magazin.de\/expert\/gonzalez-haase-aas\"> Gonzalez Haase AAS<\/a>, die j\u00fcngst etwa dem Untergeschoss von <a href=\"https:\/\/www.ad-magazin.de\/project\/oberpollinger\">Oberpollinger in M\u00fcnchen einen neuen Auftritt schenkten<\/a>. F\u00fcr die Birkenstock-Box stapelten Pierre Jorge Gonzalez und Judith Haase zwei Frachtcontainer \u00fcbereinander, so versetzt, dass eine kleine Dachterrasse entsteht. Eine Treppe verbindet im Inneren die beiden Stockwerke. Boden und Decke sowie Regale und Pr\u00e4sentierfl\u00e4chen, auf denen in Berlin unter anderem die limitierte Kollektion von Andreas Murkudis f\u00fcr Birkenstock gezeigt wurde, sind aus Kork \u2013 ganz wie das Fu\u00dfbett einer Birkenstock-Sandale.<\/p>","format":"html"}},{"type":"imageservice","data":{"items":[{"id":"0\/_K4A6807jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"Birkenstock","tags":["Birkenstock"],"title":"Birkenstock Box","caption":"<p>Die Birkenstock-Box, entworfen von Gonzalez Haase AAS, stand vom 6. bis zum 22. Juli 2017 in Berlin.<\/p>","alt":"Birkenstock Box"},"tags":["Birkenstock"],"options":[],"info":{"height":1000,"width":1500,"size":331093,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1500363614\/0\/_K4A6807jpg.jpg","created":"2017-07-18T07:40:14Z"}},{"id":"0\/_K4A6814jpg","service":"cloudinary","status":"clean","attributes":{"copyright":"Birkenstock","tags":["Birkenstock"],"title":"Birkenstock Box","caption":"<p>Innen ist die Box aus Kork \u2013 ganz wie das Fu\u00dfbett der klassischen Birkenstocks.<\/p>","alt":"Birkenstock Box, Gonzales Haase AAS Birkenstock, Andreas Murkudis Birkenstock"},"tags":["Birkenstock"],"options":[],"info":{"height":1500,"width":1000,"size":252235,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1500363615\/0\/_K4A6814jpg.jpg","created":"2017-07-18T07:40:15Z"}}],"settings":{"ImageServicePresets":{"title":"","caption":"","alt":"","copyright":"","tags":""}},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"article","data":{"0":"articles\/41867"}},{"type":"imageservice","data":{"items":[{"id":"0\/birkenstock_andreasmurkudis_00148jpg","service":"cloudinary","status":"clean","attributes":{"title":"Birkenstock Box","caption":"<p>Limitierte Kollektion: Andreas Murkudis f\u00fcr <a href=\"http:\/\/www.birkenstock.com\/de\/box\/murkudis\/?utm_medium=organic&amp;utm_source=onsite&amp;utm_campaign=bs_box&amp;utm_content=kollektion\" target=\"_blank\">Birkenstock<\/a>.<\/p>","alt":" Andreas Murkudis Birkenstock, Birkenstock Box","copyright":"Ana Santl","tags":["Birkenstock"]},"tags":["Birkenstock"],"options":[],"info":{"height":3150,"width":2100,"size":2431439,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1500363528\/0\/birkenstock_andreasmurkudis_00148jpg.jpg","created":"2017-07-18T07:38:48Z"}},{"id":"0\/birkenstock_andreasmurkudis_00395jpg","service":"cloudinary","status":"clean","attributes":{"title":"Birkenstock Box","caption":"<p>Andreas Murkudis und Gonzalez Haase AAS arbeiten seit mehr als 15 Jahren zusammen, wie sie im <a href=\"http:\/\/www.birkenstockbox.com\/berlin\/text-messages\/view\">Birkenstock-Interview <\/a>erz\u00e4hlen.<\/p>","alt":"Birkenstock Box, Gonzales Haase AAS Birkenstock, Andreas Murkudis Birkenstock","copyright":"Ana Santl","tags":["Birkenstock"]},"tags":["Birkenstock"],"options":[],"info":{"height":1400,"width":2100,"size":1605535,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1500363537\/0\/birkenstock_andreasmurkudis_00395jpg.jpg","created":"2017-07-18T07:38:57Z"}},{"id":"0\/birkenstock_andreasmurkudis_00429jpg","service":"cloudinary","status":"clean","attributes":{"title":"Birkenstock Box","caption":"<p>Die Birkenstock-Box geht nach dem ersten Standort in Berlin auf Reise. Mehr auf <a href=\"http:\/\/www.birkenstockbox.com\/berlin\" target=\"_blank\">birkenstockbox.com<\/a>.<\/p>","alt":"Birkenstock Box, Gonzales Haase AAS Birkenstock, Andreas Murkudis Birkenstock","copyright":"Ana Santl","tags":["Birkenstock"]},"tags":["Birkenstock"],"options":[],"info":{"height":3150,"width":2100,"size":4147712,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1500363539\/0\/birkenstock_andreasmurkudis_00429jpg.jpg","created":"2017-07-18T07:38:59Z"}}],"settings":{"ImageServicePresets":{"title":"","caption":"","alt":"","copyright":"","tags":""}},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""}}},{"type":"text","data":{"text":"<p>Jetzt geht die Reise der mobilen Birkenstock-Box weiter \u2013 in die USA. W\u00e4hrend der New York Fashion Week steht die Box vom 8. bis 13. September im Meatpacking District in New York \u2013 dieses Mal in Kooperation mit dem Luxury Concept Store <a href=\"https:\/\/www.barneys.com\" target=\"_blank\">Barneys<\/a>. Neben der Produktpalette des amerikanischen Concept Stores wird auch die limitierte Arizona-Kollektion mit farbigem Lammfell ausgestellt, die Barneys f\u00fcr Birkenstock entworfen hat. Die n\u00e4chste bekannte Station der Birkenstock-Box ist dann Seoul \u2013 dorthin reist die Box voraussichtlich im Fr\u00fchjahr 2018.<\/p>","format":"html"}},{"type":"imageservice","data":{"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0\/viewAjpg","service":"cloudinary","status":"clean","attributes":{"title":"Birkenstock Box","caption":"<p>Die Birkenstock-Box, entworfen von Gonzalez Haase AAS, steht vom 8. bis 13. September im New Yorker Meatpacking District.<\/p>","alt":"New York, Birkenstock Box, Schuhe, Gonzalez Haase","copyright":"Kenny Komer","tags":["Birkenstock"]},"tags":["Birkenstock"],"options":[],"info":{"height":1389,"width":2000,"size":1642574,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1504770374\/0\/viewAjpg.jpg","created":"2017-09-07T07:46:14Z"}}]}},{"type":"imageservice","data":{"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0\/ViewDjpg","service":"cloudinary","status":"clean","attributes":{"title":"Birkenstock Box","caption":"<p>Das Innere der Box gestalten die Kooperationspartner: dieses Mal der New Yorker Concept Store&nbsp;Barneys.<\/p>","alt":"Birkenstock, Barneys, Grau, Industriell","copyright":"Kenny Komer","tags":["Birkenstock"]},"tags":["Birkenstock"],"options":[],"info":{"height":791,"width":2000,"size":916167,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1504770374\/0\/ViewDjpg.jpg","created":"2017-09-07T07:46:14Z"}}]}},{"type":"imageservice","data":{"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0\/birkenstock_box_nyc_still_02jpg","service":"cloudinary","status":"clean","attributes":{"title":"","caption":"<p>Barneys designte f\u00fcr Birkenstock ein limitiertes Modell der Arizona-Sandale \u2013 wahlweise mit hellblauem oder rosa Lammfell.<\/p>","alt":"Schuh, Lammfell, rosa, Arizona, Sandale","copyright":"Birkenstock Group","tags":["Birkenstock"]},"tags":["Birkenstock"],"options":[],"info":{"height":1335,"width":2000,"size":1713364,"format":"jpg","source":"http:\/\/res.cloudinary.com\/cond-nast-germany\/image\/upload\/v1504770374\/0\/birkenstock_box_nyc_still_02jpg.jpg","created":"2017-09-07T07:46:14Z"}}]}},{"type":"article","data":{"0":"articles\/41478"}}]}