<p>I wanted to pay homage to the handwriting instruments which are the fundamentals of Montblanc. I created a gesture in black resin reminiscent the precious resin used for the writing instruments. This gesture evolves on the walls from the entrance, and ends with a vertical installation of screens showing ink in movement in the space. This was to express that Montblanc is a brand in a perpetual evolution, in term of techniques, skills and categories of products. The white walls are insired by the texture of paper.</p>

<p>Then the organisation of the walls are structured by elements in wood wich are inspired by the wooden furniture used by craftmen to practice their skills.</p>

<p>The overall design has the capacity to evolve and be dynamic and fluid in order to break the monotony of each retail space but also to “reconect the design with the user” creating an ergonomic space. Elements as the manufacture bar, the collector corners, the watch gallery table are elements that helps the client to discover and have an experience with the goods in a different way.</p>
