{"data":[{"type":"text","data":{"format":"html","text":"<p>I feel like I have been given a gift in life – a strong trust in, where it decides to take me. I am beginning to feel confident that whatever happens is actually good for me. To me, being an autodidact designer, this means not following too many formulas, learning by doing, and staying open, focused and curious about life. Something meditation has taught me is to connect with myself first in order to connect with my surroundings, staying grounded and inquisitive. It takes some time and practice, but I believe that the closer you get to the ground, to your roots and to yourself, the higher you will be able to reach creatively – in work and in life.</p>"}},{"type":"quote","data":{"format":"html","text":"<p>“I really think that things are intertwined with each other.”</p>","cite":"Josephine Akvama Hoffmeyer"}},{"type":"text","data":{"format":"html","text":"<p>I connect with myself in order to be able to connect with others, and connect with objects, rooms, walls, surfaces and surroundings. Without sounding too spiritual, I really think that things are intertwined with each other. There is a force pulling everything together – creating balance. It is from this very balance that I access a seemingly endless amount of creative thoughts and potential.</p>"}},{"type":"heading","data":{"format":"html","text":"Between Orange and Green "}},{"type":"text","data":{"text":"<p>A film by Naomi Akvama and Oskar Westh-Madsen. Starring Alba Akvama Hoffmeyer.</p>","format":"html"}},{"type":"videocontent","data":{"0":"videos/189"}},{"type":"text","data":{"format":"html","text":"<p>From this stage onwards, the challenge is to dream big, aim high, let your thoughts thrive, and at the same time critique them, boil them down, compress them and refine them to make your vision accessible and of value for other people. Creating value for other people is essential to me. I wish to feel useful in this world. I compare it to creating music, which was my job for many years, you have a starting point, a key, and you use it as a cornerstone of your work. Different elements such as nodes, chords, rhythm and pauses brought together are what constitute music. Likewise, it is the surroundings, the conditions and the combination of materials, colours, textures as well as your choice of processing them that constitute a space. It is an interaction, an interplay and in both cases you compose a scenery of moods.</p>"}},{"type":"expert","data":{"0":"experts/87"}},{"type":"text","data":{"format":"html","text":"<p>There are many ways to access this creative flow. I myself can be triggered by movies, a radio program and especially nature. It is all about daring to create and experience powerful moments, and then challenge yourself, letting ideas be open, make mistakes and at some point, things will naturally come together – like a painting, a piece of music or a story in a book.</p>"}},{"type":"quote","data":{"format":"html","text":"<p>“In the fast moving world of design, the biggest challenge is to stay true to yourself, your own feelings and thoughts.”</p>","cite":"Josephine Akvama Hoffmeyer"}},{"type":"text","data":{"format":"html","text":"<p>In the fast moving world of design, the biggest challenge is to stay true to yourself, your own feelings and thoughts. Not because I want to create things just for me, but because I believe that the closer you are to what you love, the easier it is to work with it. The honesty of your work increases along with your understanding of the materials you work with. In my perspective work should be honest and playful - not filtered or complicated or trying to match a specific trend.</p>"}},{"type":"text","data":{"format":"html","text":"<p>Working with bold colours and patterns, people sometimes ask about my roots. My father is Ghanaian, and I have Ghanaian blood running through my veins. I do have something wild in me, or at least I am not afraid to work with wild patterns and colours. My challenge is rather the process of taming ideas, streamlining them and matching them with the more architectural Scandinavian aesthetic that is also an integrated part of my visual world. Really, this leads back to the idea of balance. Very ethnic patterns don’t feel natural to me, but neither does the mute colour universe of grey, black and white that is often attributed to Scandinavian design. For instance, if you love a daring green colour, then you may need to tame it with a calm, dusty blue to create harmony and balance.</p>"}},{"type":"quote","data":{"format":"html","text":"<p>“If something is meaningful to you and makes you happy, it likely will have the same effect on others.”</p>","cite":"Josephine Akvama Hoffmeyer"}},{"type":"text","data":{"format":"html","text":"<p>My advice to people, who want to integrate tiles or colours into their homes and lives is to really listen to their own set of believes. What will create a friendly atmosphere for you? What will make your home a space of wellbeing? If something is meaningful to you and makes you happy, it likely will have the same effect on others. Try to stay open, and don’t say no to anything before exploring its possibilities. A deep shade of green or blue might be perceived as dark, but can be turned into something light and open, when it meets a dash of bright yellow or bold red. Don’t close down options, but try to engage in the dialogue between colours, surfaces and feelings. </p>"}},{"type":"imageservice","data":{"globals":{"title":"","layout":""},"defaults":{"title":"","caption":"","alt":"","copyright":"","tags":""},"items":[{"id":"0/akvama_hoff1jpg","service":"cloudinary","status":"clean","attributes":{"caption":"<p><a href=\"https://www.ad-magazin.de/info/tickets\"></a>Josephine Akvama Hoffmeyer was a speaker at the AD Design Summit 2018 where she first showed this video. <a href=\"https://www.ad-magazin.de/info/tickets\">Tickets to this years summit are available here.</a></p>","title":"Josephine Akvama Hoffmeyer ","alt":"","copyright":"File Under Pop"},"tags":[],"options":[],"info":{"height":3840,"width":2560,"size":920318,"format":"jpg","source":"http://res.cloudinary.com/cond-nast-germany/image/upload/v1572275212/0/akvama_hoff1jpg.jpg","created":"2019-10-28T15:06:52Z"}}]}}]}